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Search Engine Optimization

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Search Engine Optimization (SEO) remains one of the most important factors in being found on the Internet today. With more and more information being shared across multiple platforms, especially social media, it is vital to a business’ success to be able to be found on the Internet.


Millions and millions of web pages exist online. How are you going to stand out from the crowd? Search engine optimization can be overwhelming for people to understand and take on. But there’s no need to be overwhelmed with it: we can help! Want to know how to stand out in Vancouver? Want to know how to stand out across the nation? Want to know how to stand out in the world? You will need to have your search engine optimization optimized!

What is SEO?

The first thing you need to know about search engine optimization is that it is always changing. Because of the sheer amount of competing websites for those top spots on Google, your SEO needs to be spot on. Search engine optimization is how you get found on the web: it is a combination of keywords, links, metadata and more. When clients think of SEO, they should be thinking of their results in terms of a Google search – the number one search platform in the world.

Why do you need Search Engine Optimization?

Even if you think search engine optimization is not important to you, it is important to your web page’s success. Every site needs to be optimized. There is nothing worse than showing up on page 8 of a Google search…have you ever even clicked past page 1 or 2 when you search for a service or product? Probably not. You don’t want to get lost on page 8. Most people don’t click more than 1 or 2 pages in a search because they know Google will give them the best results. BUT! Those results are based on the work those website owners did to get there.

Think of SEO Like a GPS

You are driving around downtown Vancouver, and you want to eat at an Italian restaurant. You will need to know the name of the restaurant, the address, and the general vicinity of the city the restaurant is located. It can be difficult to navigate traffic and try to find the restaurant you want. Now imagine you are driving around in your car with your GPS looking for this restaurant. Your GPS will take you right to the place you want to go! Think of search engine optimization like that: the more information that is attached to your website, the easier it will be for customers to find you online!

Let us help!

The reason people skim over search engine optimization is because they don’t see most of it. A lot of the work is done behind the scenes in the coding of your website. You need website titles, metadata for each page on your site, sources for your images, linking needs to be put in place. So instead of skimming over it, let us optimize it for you.

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